Burgundy Not Red!
Judi, my
daughter and I went car shopping. Her
eleven-year old car had given up. It
was time for a change. Buying a car has
always seemed harder than finding the right bathing suit. I remember sitting through lengthy time
consuming sessions with salesmen, in Ohio, North Carolina, Pennsylvania and New
York, it was always the same. Erv and I
wandered around a showroom or a lot and picked the car we loved at first sight,
took the car for a test drive. Then I believe the salesman rubbed his hands
together (behind our backs) and invited us into his office. The show began! The last car my beloved and
I bought was the Camry in 2005. It was
a lengthy ordeal then, things have not changed a bit.
This used car
salesman plied Judi and I with cold drinks, or hot, bits of chocolate, dark
chocolate I could not resist, and finally the itinerary to the rest room. I remembered my husband’s tried and true
technique. “I do not have that kind of
money”, I smiled sweetly, “consider this figure please”. He retorted, “We would lose money, this is
how much the car cost us, impossible! You can finance the car”. I replied,
“I don’t want to…isn’t there a person you can discuss this with, over
there?” I pointed to the front of the
showroom. “Oh, oh yes, pardon me a
moment, would you like another piece of chocolate?” We were happy to nibble, it was past dinnertime.
He came
back and with a wide smile, “He will split the difference with you!” A small victory, I was prepared to walk out,
Judi was with me, then I felt her sense of disappointment, I told myself not to
quibble anymore. I recalled the feeling
when Erv and I shopped cars. I hated the ordeal and wanted that car now! I made the deal.
But we
were not finished; the paper work was long and tedious, another hour. It would
have been easier if we had financed the car. The dealer preferred it that
way. When we were sent to the
bookkeeper-closer we ran into more trouble.
He offered a warranty below what the salesman had promised. We could not let our defenses down for a
moment. The sales force and we had
different agendas, to put it politely.
We insisted that he check out our differences, he came back with
apologies and a long story about having worked for a different company with
different guidelines. My patience disappeared,
“I am not interested in that company let’s wind this up.” He behaved.
Judi has her beautiful burgundy car. Please do not call it red. The
process had taken three hours; I did not ride in the car until we took it
home. Judi had driven it earlier. The joy on her face when she settled into
the driver’s seat was worth the extra dollars.
Now that's how car buyers should do things! Buying cars can be stressful, and buyers have this feeling that they're getting ripped off. With your persuasion and negotiation skills, you were able to secure a deal and got Judi's new burgundy car. Armed with the right information, car buyers have nothing to fear. I hope Judi enjoys her new car!
ReplyDeleteByron Walters @ Bob Dunn Subaru
Thank you so much for your response. The support from a stranger is meaningful to me. I am grateful. Ag Herman
ReplyDeleteHi Ag, it Shella, and yes, I still have a difficult time calling you just Ag without the Ms., but I miss talking with you so much. Thanks for the car buying advice. It's just about time for me to change my car of 13 years.
ReplyDelete